Kimberly Miloch, Ph.D.

Associate Dean, College of Health Sciences

Professor

School of Health Promotion and Kinesiology

Kimberly Miloch, Ph.D.

Contact

kmiloch@twu.edu
940-898-2852
WH 202B

Education

Ph.D., Sport Management, Florida State University, Tallahassee, FL, 2002
M.S., Education, Baylor University, Waco, TX, 1997
B.A., Mass Communication, Public Relations, Southwest Texas State University (Texas State University), San Marcos, TX, 1995
Associate Degree, Journalism, McLennan Community College, Waco, TX, 1993

Research Interests

Sport Marketing; Sport Communication

Books

Sport marketing: Winning strategies for sport business success
Kendall Hunt (2012)
B Parkhouse, B Turner, K Miloch

Strategic sport communication
Human Kinetics (2007)
P Pederson, K Miloch, P Laucella

Chapters

Home Dept: Building a stronger brand through sport (2nd ed.)
in Branded: branding in sport business (2nd ed.) | Academic Press (2018)
Kimberly Miloch, E. Gregg, J. Lee

FedEx: Delivering positive brand image through sport.
in Branded: branding in sport business (2nd ed.) | Academic Press (2018)
Kimberly Miloch, E. Gregg, J. Lee

No Mickey Mouse operation: Transforming Disney's Wide World of Sports to ESPN's Wide World of Sports
in Branded: branding in sport business (2nd ed.) | Academic Press (2018)
J. Lee, E. Gregg, K. Miloch, L. Pursglove

Introduction to branding: Laying the foundation for understanding branding in sport business
in Branded: branding in sport business (2nd ed.) | Academic Press (2018)
Kimberly Miloch, J. Lee

Licensing and brand management
in Sport Marketing: Winning strategies for business success (2nd ed.) | Kendall Hunt (2017)
L Wallace, R. Rodenberg, J. Lee, K. Miloch

Future of sport marketing
in Sport Marketing: Winning strategies for business success (2nd ed.) | Kendall Hunt (2017)
B. Turner, K. Miloch

Sponsorship and endorsement
in Marketing for sport business success | Kendall Hunt (2012)
Kimberly Miloch, H Parker, A Glenn, J Wilson

Licensing and brand management
in Marketing for sport business success | Kendall Hunt (2012)
L Wallace, R Rodenberg, J Lee, K Miloch

Promotional mix and emerging technologies
in Marketing for sport business success | Kendall Hunt (2012)
S Dittmore, K Miloch, G Clavio

Future and trends of sport marketing
in Marketing for sport business success | Kendall Hunt (2012)
B Turner, K Miloch, B Parkhouse

Sport brand profile – McDonald's: I'm lovin' it
in Branded: Branding in sport business | Carolina Academic Press (2010)
Kimberly Miloch

Introduction to branding in sport
in Branded: Branding in sport business | Carolina Academic Press (2010)
Kimberly Miloch

Sport brand profile - Home Depot: It's time to ...
in Branded: Branding in sport business | Carolina Academic Press (2010)
Kimberly Miloch

Sport brand profile – FedEx Corporation: Access to the world
in Branded: Branding in sport business | Carolina Academic Press (2010)
Kimberly Miloch

Sport brand profile – Coca-Cola: Demand the genuine
in Branded: Branding in sport business | Carolina Academic Press (2010)
Kimberly Miloch

Violence in sport: Causes, media coverage, and analysis of court cases
in Violence, Rage, and Liability in Amateur Sports | American Bar Association Section of Business Law (2001)
Kimberly Sutton, A Clement

Externally Funded Projects

Go Boldly! Boldly Change! Dallas Mavericks Fund for Women & Girls and Combating Domestic Violence Year 3 of 3
Dallas Mavericks Fund for Women | $83,309.00 | 2020
Role: Principal Investigator

West Texas AHEC, North Central Region Year 3 of 6
Texas Tech University Institute for Rural Health | $146,000.00 | 2020
Role: Principal Investigator

Boldly Go! Boldly Change! Dallas Mavericks Fund for Women & Girls and combating Domestic Violence Year 2 of 3
Dallas Mavericks Fund for Women | $83,309.00 | 2019
Role: Principal Investigator

West Texas AHEC, North Central Region Year 2 of 6
Texas Tech University Institute for Rural Health | $146,000.00 | 2019
Role: Principal Investigator

Boldly Go! Boldly Change! Dallas Mavericks Fund for Women & Girls and combating Domestic Violence Year 1 of 3
Dallas Mavericks Fund for Women | $83,309.00 | 2018
Role: Principal Investigator

West Texas AHEC, North Central Region Year 1 of 6
Texas Tech University Institute for Rural Health | $146,000.00 | 2018
Role: Principal Investigator

Internally Funded Projects

Two Minute Tips
TWU Innovation Fund | $5,599.00 | 2016
Research Grant

Learn by Doing: Igniting Students' Potential through Transformational Research
TWU Innovation Fund | $20,000.00 | 2016
Research Grant