Zhen Li, Ph.D.

Assistant Professor

Business & Economics

Zhen Li, Ph.D.

Contact

zli@twu.edu
940-898-2974
 CFO 308

Biography

Zhen Li received her Ph.D. degree from the University of North Texas with a major in Operations Management and a minor in Decision Sciences. Her primary research interests include data analytics, decision making, decision analysis, cross-cultural management, behavioral economics, ethical issues, and optimization modeling. She has published in European Journal of Operational Research, Annals of Operations Research, International Journal of Retail & Distribution Management, Journal of Consumer Behaviour, Asia Pacific Business Review, and others. She teaches operations management and business analytics for the undergraduate and graduate programs.

Education

Ph.D., Operations Management, University of North Texas, Denton, TX
M.S., Information Systems, University of Maryland, Baltimore County, Baltimore,MD
M.S., Statistics, University of Maryland, Baltimore County, Baltimore,MD
M.S., Bioinformatics, Beijing University of Technology, Beijing, China
B.S., Applied Mathematics, Beijing University of Technology, Beijing, China

Expertise

Data Analytics; Decision Analysis; Decision Making; Cross-cultural Management; Behavioral Economics; Ethical Issues

Latest Articles

Technological and Disruptive Innovations in a Nation's Industrialization and Leadership Development
International Journal of System Dynamics Applications (2021)
Jeffrey Yi-Lin Forrest, Zhen Li, Roger Solano, David Doorn

Sociability and Interdependent Self-construal on Consumer Choice for Group: A Moderated Mediation Model
Journal of Consumer Behaviour (2021)
Zhen Li, Soochan Choi, Jeffrey Yi-Lin Forrest

The influence of social belonging and creativity on the immoral consumption behaviors of new adolescents: A cross-cultural study of 16–24 year olds
Recherche et Applications en Marketing (2021)
Virginie Maille, Elodie Gentina, Zhen Li

The Quality Amplification Challenge: Throughput Time's Effect on Quality Variability and Quality Loss
International Journal of Strategic Decision Sciences (2020)
Zhen Li, Pamela Rogers, Wai Kwan Lau

An examination of three-way interactions of paternalistic leadership in China
Asia Pacific Business Review (2020)
Wai Kwan Lau, Zhen Li, John Okpara

Design of discrete Dutch auctions with consideration of time.
European Journal of Operational Research (2018)
Zhen Li, JINFENG Yue, Ching-Chung Kuo

Effects of last-minute bidding behavior and seller reputation on online auctions
Journal of Marketing Management (2017)
Zhen Li

Impacts of order cycle time on the bullwhip effect: A numerical study.
Journal of Management Policy and Practice (2017)
Zhen Li, Soochan Choi

Chapters

Preferred Taxonomies and Inclusive Classification of Consumers
in Value in Business: A Holistic, Systems-Based Approach to Creating and Achieving Value | Springer (2022)
Theresa Wajda, Jeffrey Yi-Lin Forrest, Michael Hu, Zhen Li, Yong Liu

The Systemic, Hierarchical Structure of the Mind
in Value in Business: A Holistic, Systems-Based Approach to Creating and Achieving Value | Springer (2022)
Theresa Wajda, Jeffrey Yi-Lin Forrest, Michael Hu, Zhen Li, Yong Liu

Evolution of a Market of Free Competition: A Symbolic Approach
in Value in Business: A Holistic, Systems-Based Approach to Creating and Achieving Value | Springer (2022)
Jeffrey Yi-Lin Lin, Zhen Li, Roger Solano, David Doorn, Joachim Wagner

Recent Presentations

Taxonomic Abstraction & Inclusive Classification of Consumer Preferences
Pennsylvania Economic Association Annual Meeting (2021)
Paper | Theresa Wajda, Jeffrey Yi-Lin Forrest, Michael Y Hu, Zhen Li, Yong Liu

The Complex Relationship between Technology and Creativity Depending on Personality
Decision Sciences Institute (DSI) Annual Meeting (2021)
Paper | Zhen Li, Wai Kwan Lau

The complex relationship between creativity and consumer ethics depending on corruption in emerging and developed countries
Journal of Business Ethics SI Paper Development Workshop (2021)
Paper | Virginie Maille, Elodie Gentina, Zhen Li

Influence of proactive personality and social climate on joint consumption decisions
Decision Sciences Institute Annual Conference (2020)
Paper | Zhen Li, Soochan Choi

Examining bidder's valuation distribution on optimal discrete auction design
Decision Science Institute (2019)
Paper | Zhen Li, Jeffrey Yi-Lin Forrest

Corruption Visualization: Aspiration and Satisfaction on Corruption across 32 Countries in 3 Levels of Transparency (Corruption Perceptions Index)
2019 International Convention of Psychological Science (2019)
Symposium | Thomas Li-Ping Tang, Zhen Li

Aspiration (Love of Money), Stock Volatility, and Stock Happiness Among City and Country Dwellers--a Longitudinal Study
2019 International Convention of Psychological Science (2019)
Symposium | Ningyu Tang, Jingqiu Chen, Zhen Li, Thomas Li-Ping Tang

Manufacturing Flexibility and Firm Performance Moderated by Process Type and Time
Decision Sciences Institute Annual Conference (2018)
Paper | Pamela Rogers, Zhen Li

Influence of culture and generation on transformational leadership
Decision Sciences Institute Annual Conference (2018)
Paper | Wai Kwan Lau, Zhen Li, Deepak Subedi

Analysis of throughput time on quality variability amplification
Decision Sciences Institute Annual Conference (2018)
Paper | Zhen Li, Pamela Rogers

Effects of transaction costs and bidders' valuations on discrete Dutch auction design
Decision Sciences Institute Annual Conference (2017)
Paper | Zhen Li, Ching-Chung Kuo

Maximization of seller's net revenue in discrete Dutch auctions with transaction cost
Decision Sciences Institute Annual Conference (2016)
Paper | Zhen Li, Jinfeng Yue, Ching-Chung Kuo

Tradeoff between auction duration and revenue
Decision Sciences Institute Annual Conference (2015)
Paper | Zhen Li, Jinfeng Yue, Ching-Chung Kuo

Professional Affiliations

  • Alpha Iota Delta
  • Decision Sciences Institute