David Rylander, Ph.D.

Professor of Marketing

Business & Economics

David Rylander, Ph.D.

Contact

drylander@twu.edu
940-898-2106
CFO 406 - Denton Campus

WebsiteView CV

Biography

Dr. David Rylander is a Professor of Marketing at Texas Woman's University. He has taught a variety of marketing courses at undergraduate and graduate levels and is actively involved with experiential learning and international study tours. Journal articles and conference presentations have included the topics of sales force socialization, experiential teaching approaches, consumer behavior and sustainability. Dr. Rylander was a Sam Walton Fellow (sponsor for Enactus) for 18 years and is a proponent for interdisciplinary programs and service learning projects. He has led multiple university teams/committees, including Strategic Planning, Quality Enhancement Plan Selection, State Employee Charitable Campaign and Undergraduate Council. He is involved with community, with an emphasis on homeless outreach and solutions.

Education

Ph.D., Marketing, University of North Texas
M.B.A., Business Administration, Texas A&M University
B.S., Business Administration, Trinity University

Expertise

Marketing; Sustainability; Experiential Learning; Service Learning; Community Involvement; Sales Management; Consumer Behavior; Green Marketing; Strategic Planning; International; Study Tours

Latest Articles

Preventing Brand Name Blunders in Doing Business across Cultures: Theory and Research
Journal of Global Scholars of Marketing Science (2020)
David Pan, Alan J. Pan, Berna Mutlu, David H. Rylander

Understanding Credit Card Payment Behavior among College Students
Journal of Financial Services Marketing (2018)
Shweta Singh, David H. Rylander, Tina C. Mims

College Students and Credit Card Companies: Implications of Attitudes
Journal of Financial Services Marketing (2016)
Shweta Singh, David H. Rylander, Tina C. Mims

Recent Presentations

The Role of Microplastics in Business: Perception and Actions
Academy of Collegiate Marketing Educators (2020)
Paper | David Rylander

Cultivating Community Partners for Experiential Learning Projects
SENCER Center for Innovation-Southwest Regional Conference (2018)
Podium | David Rylander

Teaching Moment: Using Your Talent
Society for Marketing Advances Conference (2016)
Podium | David Rylander

Teaching Moment: First Class Experience
Society for Marketing Advances Conference (2015)
Podium | David Rylander

Plan, Apply, Assess: Case Examples of Experiential Learning
Society for Marketing Advances Conference (2015)
Faculty Workshop | David Rylander, Pushkala Raman, Jeff Radighiery

Science, Society and Sustainability: An Undergraduate Certificate Program
SENCER Center for Innovation-Southwest Regional Conference (2015)
Paper | David Rylander, Cynthia Maguire, Jeffrey Ro

Honors & Awards

  • Humphries Award, Texas Woman's University (2020)
  • Redbud Faculty Advisor of the Year, TWU Student Life (2019)
  • Favorite Faculty Member, Student Life (2017)
  • Career Champion, TWU Career Connections Center (2017)
  • Redbud Faculty Advisor of the Year, TWU (2016)