David Rylander, Ph.D.

Professor of Marketing

Sam Walton Fellow

Business & Economics

David Rylander, Ph.D.


CFO 406 - Denton Campus

WebsiteView CV


Dr. David Rylander is a Professor of Marketing at Texas Woman's University. He has taught a variety of marketing courses at undergraduate and graduate levels and is actively involved with experiential learning and international study tours. Journal articles and conference presentations have included the topics of sales force socialization, experiential teaching approaches, consumer behavior and sustainability. Dr. Rylander is a Sam Walton Fellow (sponsor for Enactus) and a proponent for interdisciplinary programs and service learning projects. He has led multiple university teams/committees, including Strategic Planning, Quality Enhancement Plan Selection, State Employee Charitable Campaign and Undergraduate Council. He is involved with community, with an emphasis on homeless outreach and solutions.


Ph.D., Marketing, University of North Texas, 2001
M.B.A., Business Administration, Texas A&M University, 1991
B.S., Business Administration, Trinity University, 1988


Marketing; Sustainability; Experiential Learning; Service Learning; Community Involvement; Sales Management; Consumer Behavior; Green Marketing; Strategic Planning; International; Study Tours; Enactus

Latest Articles

Understanding Credit Card Payment Behavior among College Students
Journal of Financial Services Marketing (2018)
Shweta Singh, David H. Rylander, Tina C. Mims

College Students and Credit Card Companies: Implications of Attitudes
Journal of Financial Services Marketing (2016)
Shweta Singh, David H. Rylander, Tina C. Mims

Salesforce Socialization Revisited: A Search for Salient Constructs
Journal of Selling and Major Account Management (2014)
David Rylander, J.K. Sager, A.J. Dubinsky, S. Lee, P.H. Wilson


Chapter 7: The Sport Product and Pricing Strategies
in Marketing for Sport Business Success | Kendall Hunt (2012)
David Rylander, Amy Rundio, Jacquelyn Wilson

Honors & Awards

  • Redbud Faculty Advisor of the Year, TWU Student Life (2019)
  • Favorite Faculty Member, Student Life (2017)
  • Career Champion, TWU Career Connections Center (2017)
  • Redbud Faculty Advisor of the Year, TWU (2016)