David Rylander, Ph.D.

Professor of Marketing

Business & Economics

David Rylander, Ph.D.


CFO 406 - Denton Campus

WebsiteView CV


Dr. David Rylander is a Professor of Marketing and Chair of the Department of Management & Marketing at Texas Woman's University. He has taught a variety of marketing courses at undergraduate and graduate levels and is actively involved with experiential learning and international study tours. Journal articles and conference presentations have included the topics of sales force socialization, experiential teaching approaches, consumer behavior and sustainability. Dr. Rylander was a Sam Walton Fellow (sponsor for Enactus) for 18 years and is a proponent for interdisciplinary programs and service learning projects. He has led multiple university teams/committees, including Strategic Planning, Quality Enhancement Plan Selection, State Employee Charitable Campaign and Undergraduate Council. He is involved with community, with an emphasis on homeless outreach and solutions.


Ph.D., Marketing, University of North Texas
M.B.A., Business Administration, Texas A&M University
B.S., Business Administration, Trinity University

Research Interests

Marketing; Sustainability; Experiential Learning; Service Learning; Community Involvement; Sales Management; Consumer Behavior; Green Marketing; Strategic Planning; International; Study Tours

Latest Articles

Preventing Brand Name Blunders in Doing Business across Cultures: Theory and Research
Journal of Global Scholars of Marketing Science (2020)
David Pan, Alan J. Pan, Berna Mutlu, David H. Rylander

Understanding Credit Card Payment Behavior among College Students
Journal of Financial Services Marketing (2018)
Shweta Singh, David H. Rylander, Tina C. Mims

College Students and Credit Card Companies: Implications of Attitudes
Journal of Financial Services Marketing (2016)
Shweta Singh, David H. Rylander, Tina C. Mims