Mentoring that Works
Why do women need mentors? Women make up 47% of the workforce and these women are poised to fill the leadership pipeline. Yet, women get less access to people, inputs, and opportunities that accelerate careers. Finding the right mentor can set you on the path to success. But how do we find mentors? Where should one start? If I am an entrepreneur, should I be seeking a mentor?
Dr. Pushkala Raman, marketing professor at Texas Woman’s University will speak about how women can successfully navigate their careers with strong mentoring. She will share her research findings where she surveyed around 300 women and talked to around 50 successful professional women. Dr. Raman will identify strategies women can use to find mentors, available institutional support, and suggest ideas for strengthening the mentoring process. She will also discuss how technological innovation has expanded mentoring beyond the traditional one-on-one approach.
Dr. Raman teaches marketing strategy, research, and international marketing in the College of Business at Texas Woman’s University. She specializes in experiential learning assignments where students work with clients in the field. The research was sponsored by the TWU Center for Women in Business.